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Find clients who actually need your help. The bigger the deal, the better you need to know them. Learn what they do, whom they serve, and what's changing in their world.
What's the goal of this outreach? Aim for just one step. Be curious about their world and clear about how you can help. Think through what you'll ask and the doubts they might have.
Contact them through a channel that makes sense. If possible, talk so you learn faster. Ask about their challenges and experiences, listen more than you speak, and respond to what you hear. Be authentic and have a real conversation.
Don't push if they don't need you today. Leave the conversation as a new contact who'll remember you when the need arises. Thank them, and ask if they know someone who might. Being decent works better than pressure.
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I've spent nearly two decades in Finnish business culture, from working with global brands like KONE to singing Finnish hits at three in the morning karaoke with colleagues.
I don't do theory. I build things. I do whatever it takes to reach the goal, from fieldwork and direct outreach to hands-on localization that turns good ideas into real Finnish customers.
Let's talk about your Finnish market entryNo magic. Meet people, show things, and find what clicks
Wasteflow Management startup
Three major business accounts ready to commit to a pilot project. Received key feedback that customers preferred to pay for data access rather than rent analytics devices. The findings have since been implemented in Wastelocker's business model.
Gamified business planning startup
A major public sector actor is ready to sign the contract. During the process, several needs for supporting services were identified that could open a new revenue stream.
Agricultural disinfection product
The market is not yet ready on a wide scale due to geographic conditions, but it is growing. An interested reseller has been found with an estimated potential of €120–340k EUR in annual revenue. Exclusive contact negotiations are ongoing.
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